Hello!
I'm Yi-Ying /YEE-ing/
I'm a design researcher with a background in HCI and psychology. I enjoy studying complex humans through the lens of design and telling meaningful stories to facilitate collaboration and creation. While the focus of my work is on research, I appreciate all phases of design and UX disciplines.
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Selected Works
From complaints to happier customers and better products
discovery | experience strategy | 2019
Navigate Complexity: Nationwide Financial Website Redesign
generative | evaluative | concurrent projects | 2018
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Resume
EXPERIENCE
User Experience Researcher
g2o (formerly Clutch) / Columbus, OH / February 2019—Present
- Partner closely with clients of various UX maturity levels and industries including banking, retail, and healthcare to drive business impact through design research.
- Define, plan, and conduct exploratory and generative studies with primarily qualitative methods.
- Craft meaningful stories and artifacts such as storyboards, journey maps, service blueprints, and data visualization to share insights with stakeholders from Design, Product, Marketing, and Development.
- Plan and facilitate workshops to build empathy, generate ideas, prioritize action items, and foster alignment.
- Lead internal projects to grow the research discipline and improve how we work as a team.
Design Researcher
Nationwide / Columbus, OH / September 2017—January 2019
- Led research activities on a cross-functional team to understand how financial advisors work and improve their experience on the desktop/ mobile website.
- Drove multiple streams of projects simultaneously and adapted to evolving priorities with flexibility.
- Planned and conducted generative and evaluative studies, including in-depth interviews, co-design, usability testing, benchmark studies, and remote unmoderated testing.
- Translated research findings into actionable recommendations. Communicated insights to the project team and internal clients through presentations and reports.
User Research Intern
L Brands / Columbus, OH / May 2016—August 2016
- Supported interviews and usability studies to improve e-commerce experience on desktop, mobile, and native app platforms.
- Worked with a team of product owner, interaction designer, and developer on a weekly sprint schedule to conduct iterative testing.
- Developed scripts, took notes, supplemented follow-up questions during the tests, synthesized research findings and drafted reports.
- Advocated for participatory methods in the research team.
User Experience Research Intern
Lenovo / Beijing, China / Sep 2014—Mar 2015
- Designed and conducted a benchmark usability study on smartphone fingerprint readers to inform the hardware research strategy.
- Designed an experiment to evaluate the accessibility of different areas of mobile phone screens. Published the findings for the 2015 HFES Annual Meeting.
EDUCATION
M.S. Human-Computer Interaction Design
Indiana University / Bloomington, IN / May 2017
B.S. Psychology & B.A. Economics
Peking University / Beijing, China / August 2015
METHODS
Affinity diagrams
Card sorting
Co-design
Contextual inquiry
Creative toolkits
Experience mapping
Heuristic evaluation
Interviewing
Iterative testing
Journey maps
Prototyping
Remote studies
Sketching
Storyboarding
Surveys
Usability testing
Wireframing
Workshops
TOOLS
Excel
Illustrator
Indesign
InVision
Miro
Photoshop
Sketch
Userzoom
© 2019 Yiying Yang